For any PR writing class, I would assume that the course learning outcomes would be to become proficient in writing all kinds of media materials and be able to use AP style throughout our work. In this particular course, we have learned far more than anticipated. Not only have we learned how to write for public relations purposes, but we have learned how to do so with long and short deadlines while meeting time and platform requirements.
One extremely beneficial outcome from this course (in my opinion) was learning how to locate, evaluate and synthesize research materials. Before this class, research materials were mostly given to us and we just drafted the materials using the pre-determined information. Now I am able to create content from my own research and figure out based on the goals, what information to use in my projects.
While working with BRAC we have used service-learning to help promote the organization and its goals with Creative Capitol of the South. We have learned to serve the client, its audiences and format needs. We have learned how to work professionally with the real world client (BRAC) and demonstrate skills that we will use in future careers.
We have also drafted and delivered professional speeches that communicate messages to internal and external audiences. We performed our drafted speeches in the CxC studio recording room in Coates Hall where we were able to record and watch ourselves. From there we could evaluate and improve on our speaking abilities and written speeches. It was required to look and perform the speeches in a professional way.
Now, we are in process of making a professional digital portfolio. One of the most beneficial outcomes of this class is that everything we have learned can be used as examples of our work for future job interviews. We have something to show for ourselves that shows an employer our professionalism and quality of work. It also shows them that we are capable and experienced in working with a real world client and organization.
These are just a few of the course learning outcomes I have obtained throughout the semester. With this course under my belt, I feel as if I can handle any assignment or campaign thrown at me. I have no doubt that I will be able to complete the campaigns course with more ease than someone who did not take Jensen’s PR writing class.